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2010 Census - Nonprofits Count!

• Census Toolkit - Resources for Nonprofits
• Media Relations in a Box - Communication Toolkit
• U.S. Census Bureau Resources

How can my nonprofit encourage participation in the 2010 Census?
There are a number of ways your nonprofit can get involved with the 2010 Census! Below are a few suggestions to get you started:

• Write an article for your newsletter and/or website, talking about the importance of the U.S. Census and highlighting key dates. Use our Census Toolkit for more information.
• Distribute any of the Resources from this page to your networks - staff, board, volunteers, clients, and personal networks too! You have permission to distribute these resources in hard copy or electronic form.
• Watch for an announcement of available Census 2010 SWAG (t-shirts, posters, etc.). We will post updates like this on this webpage and spread the word through our email networks.
• Sign Up to receive MNA's MI Nonprofit News and Public Policy Action Alerts in order to have the latest Census updates sent right to your inbox.

These are just a few suggestions. Reach out to your community in the way that is most effective for you and the people you serve. Feel free to contact us with questions!

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A 2010 Census Toolkit for Nonprofit Orgnaizations (PDF Downloads)

• What's at Stake?
• Why Nonprofits: Key to a Complete Count
• Census 101: The Basics
• Seven Things Any Nonprofit Needs to Know about the 2010 Census
• Census by the Numbers
• Meeting with Census Specialists
• Census Glossary of Terms
• Nonprofit Checklist of 2010 Census Activities
• 12 Hard to Count Factors

Media Relations Toolkit
Download the complete Media Relations in a Box - Communications Toolkit as a PDF

• Talking Points - General
• Talking Points - Community Specific
• Sample Media Release and template
• Sample Media Advisory
• Sample Letters to the Editor
• Media Release announcing Nonprofits Count! in Michigan grant recipients
• Sample article - 10 Minutes for 10 Years - MNA Links Nov./Dec. 2009 issue
• Sample Flyer - Snowbird message
• Sample Community Letter - Snowbird message
• Sample FAQ for Snowbirds
• Census Data for College and University Students - PowerPoint

Download previous webinas from Nonprofits Count!
"Filling Out the 2010 Census Form" offered on February 18th, can be downloaded as a PowerPoint presentation here. You can view the presentation online, or you can listen to an mp3 of the webinar on your iPod.

"Countdown to the Census: Effective Messaging and Mobilization Strategies for Nonprofits" offered on January 21st. Download the PowerPoint presentation here. You can also listen to an mp3 of the webinar on your iPod. Or you can view the presentation online. The link will take you to ReadyTalk.com where you will be asked to provide your name before the presentation appears.

Nonprofits and the 2010 Census: Effective Messaging and Strategies for Mobilization" can be downloaded as a PowerPoint. You can also view the presentation online (you'll hear initial login beeps).

Ford Foundation guide on Census messaging (download here)

Annie E. Casey Foundation's new study, "Why Are Young Children Missed So Often in the Census?", finds that young children were disproportionately undercounted in the 2000 Census.

U.S. Census Resources

• Census Hard-to-Count method & findings
• Census Chronology
• Census History
• Census Glossary
• The American Community Survey
• Background Aricle - American Community Survey
• Resources: Web sites and links
• Foundations and the 2010 Census - powerpoint presentation
• Foundation Guide to the 2010 Census
• Funders Census Initiative: A Guide for Funders
• It's About Us Education Program for Principals
• Detroit map with streets
• Detroit map without streets
• Hard-to-Count maps and data (Michigan specific)
• Jobs with the U.S. Census
• Maps and data for hard-to-count census tracts in Michigan
• Wayne County funding table
• Wayne County Hard-to-Count Variables
• Wayne County map with streets
• Wayne County map without streets
• Sample U.S. 2010 Census Questionnaire

2010 Census Address Canvassing

• Media Release
• Frequently Asked Questions
• What you need to know

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Contact Us
Sam Singh, Consultant, 517-485-4477
Direct media inquiries to:
Lisa Sommer, Public Relations Manager, 517-492-2400