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New Name. Same Direction.

There is some exciting news to share about changes in our membership! Following much thought and careful consideration, NCCS has changed their name to TrueNorth Community Services. Since 1972, NCCS, or Newaygo County Community Services, has been motivated by a firm commitment to making a lasting difference in the lives of people throughout the rural communities they serve.

As NCCS (Newaygo County Community Services), there was often confused with county, state, or similarly named organizations, which detracted from the organization's ability to serve. Regarding the new name, Bev Cassidy, TrueNorth Chief Executive Officer said, “We help individuals and families find their own personal true north. So while our mission and spirit has not changed, TrueNorth is a better reflection of our efforts.”

TrueNorth is still firmly rooted in Newaygo County, but as trends toward regionalization and consolidation of resources have strongly impacted the organization, the service area now radiates beyond their former boundaries to include 15 West Michigan counties. “As the communities’ crossroads, we believe TrueNorth Community Services accurately reflects the spirit and strength of our organization, while also supporting our mission, eliminating confusion and offering a hint at our geographic presence,” added Bev.

Please join this MNA member in celebrating a new identity that better expresses their dedication to their core values which include: addressing rural poverty by providing a lifeline to those in need, ensuring that youth thrive through greater opportunities, fostering vibrant communities, and strengthening rural nonprofit leadership. Together, all of these result in a better life for the individuals and families who call these communities home.

Their path may be wider but now, as always, their direction is clear.

You can now find TrueNorth Community Services online at, along with their Facebook page - TrueNorth Community Services, and Twitter – TrueNorth_CS. You can still contact them directly at (231) 924-0641 or via email at

Also take some time to watch a video of supporters, volunteers, clients, and staff answering the question, "What does TrueNorth mean to you?". It can be viewed by visiting
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