Ford Motor Company Fund taps nonprofits for PSA on COVID-19 vaccination in multicultural communities

The announcement is the latest example of nonprofits playing a role as trusted sources in public service campaigns. Michigan Nonprofit Association tapped nonprofits across the state to help spur multicultural residents to participate in the recent U.S. Census. And early this year, the association tapped them again to engage the state's residents in redistricting conversations.

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